Hoax Vault is a start-up concept brand made entirely by London-based fashion design student Luke Brunt.

The primary objective of Hoax Vault is - first and foremost - to provide a form of sensory experience expressed as a visual narrative through the curation of our disctinctive style. We strive to provide fashion as perceived and understood in terms of art artefacts rather than a mere commercial components. Through our study of Art History we aim to develop an underlining notion of timelessness and refinement in our designs; believing in aesthetics as a natural drive against disposability and obsolecence, whilst altogether forming a strong sense of story telling in the execution of all our collections, our bespoke artwork and our handmade limited edition pieces.

The inspiration behind our design ethos lies in the symbiosis of avant-garde grotesque, history of fashion, decay of beauty (or - perhaps - beauty of decay) and the democratization of arts through digitalisation of the classical; altogether a correlation of high and popular culture tinted with noir and neo-gothic influences. Building upon references from art, music, architecture, fashion and design, Hoax Vault is a juxtaposition between old and new, classical and designer, historical and contemporary; and - filtered through its own dark sensibility - a movement and a style in itself.

Luke is currently studying at London College of Fashion, University of the Arts London.

If you have any inquiry please do not hesitate to contact us at info@hoaxvault.com or through our contact page. Thank you.